Defining Holistic Goals & Objectives for Your Business

Personal resolutions are the focal point of the new year. For businesses, the first quarter of the new year is a great time for goal setting—creating objectives that are measurable, actionable, and will drive forward motion.

Companies that successfully attain their goals break them down into manageable chunks that, once completed, can be checked off and used to support the next step.

So how do you know if you’re ready to move onto the next step?

The key is to use a reasonable measurement. For example, having a general goal of increasing sales and closing more business is too vague and not specific enough. By adding a measure to a goal, it immediately becomes actionable. With specificity and measurability, your goal is transformed into something like increase sales by 10% and add 2 new accounts to the book of business that will generate X dollars in revenue.

Establishing metrics naturally progresses into the conversation of how a goal can be achieved. For example, you can increase sales in a variety of ways. Do you want to hire 10 more salespeople who increase total sales by 1% each? Probably not. While you’d meet your sales objective, you’d likely undo any staffing objectives at the same time. It is imperative that goals and objectives do not undermine each other. 

Goals and objectives need to be set in a holistic way across the business so that there are no direct conflicts—and this vision must be coordinated at the top of the company. 

I help business leaders capture a panoramic view of their company so that goals and objectives are productively developed and rolled out. A business that stands still will not survive competition; refreshed targets will propel forward momentum and support business growth.  

Contact me today to get started planning your new year’s goals and objectives!